Marketing Channels & Platforms

Looking to expand your communications to a wider audience? Or trying to generate new leads with no luck?

Although Facebook is one of the original social media platforms, it is still the social platform of choice for many audience types.

A major benefit of advertising through Facebook is that it belongs to the meta network. This provides advertisers with the opportunity to target audiences across a variety of channels and provide a seamless, end-to-end lead journey.

Chat with us today to learn more about Facebook.

Instagram has taken the social world by storm in recent years. More than half a billion people watch Instagram stories daily, proving how powerful this platform can be for business owners.

Like Facebook, Instagram is also part of the Meta network, providing access to the broader network of social engagement and tracking.

Chat with us today to learn more about Instagram.

While Meta has the largest network of B2C customers, LinkedIn is the most important B2B social network in the world.

One of the major benefits of advertising through LinkedIn for B2B products and services is the number of decision-makers that use the platform. There are 65 million decision-makers on LinkedIn. A significant 80% of their audience are involved in their company's decision making process.

If you are looking for growth in the B2B side of your business

As you will be aware, Google is the premiere search engine when it comes down to market share. Google has a whopping 73% market share in the paid search industry.

Since the inception of paid digital advertising, Google have constantly led the way for innovation and optimisation in the marketing industry. Today's Google Ads platform is no exception. It is more powerful and diverse in every way. Between Google Search Ads, Google Display and Youtube, their reach is unmatched.

Want to talk Google Ads? Chat with us today.

Data is information, and information helps business owners make educated decisions. Which is why having access to and understanding your analytics is so pivotal.

Google analytics is free to all businesses who own a website. The platform provides access to information such as website traffic, user behaviour, user characteristics and demographic, device behaviour and much more.

It is a library of information for businesses to understand how their marketing efforts are being received by their target audience.

We can help set-up, organise and manage your Google Analytics account. Reach out to us to find out more.

As it did back in 2000 when the platform was launched, Google continues to connect all kinds of users from all parts of the world to businesses like yours. What's different? There are now 5.9 million Google searches per minute.

The role that marketers now play in this space, is to optimise your business' content and meta-data to ensure that Google prioritises this content over your competitor's. This process is known as Search Engine Optimisation, or 'SEO'.

Interested in learning more about SEO or Google Search? Contact us here.

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Your website can be thought of as the distribution centre your target audience. It is a hub containing all the necessary information and prompts to help the user understand what they need and how to find it.

This is why it is imperative that your website is of the highest quality - it is the digital face of your business, after all.

Our team have years' of combined experience working with out-of-the-box and custom websites.

Whether you are looking to improve your website, or build a new site from scratch, speak to an expert. Call us today.

Email marketing is still today, considered to be one of the most interpersonal digital channels to communicate with your leads and clients at a mass-scale.

But there are several ways to approach your email marketing strategy - dependant on your industry, product or service line, audience type and many other variables.
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Our team are proficient in various email marketing platforms such as:
Hubspot
Marketo Engage
MailChimp
Salesforce Account Engagement
Eloqua Marketing Automation
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Don't see your email platform? Chat with us today to see if we can assist.

A Client Relationship Management System (CRM) is regarded as one of the foundational layers of an organisation's digital ecosystem.

It allows stakeholders to store, manage and distribute data gathered from your interactions with your target audience. However, using an out-of-the-box CRM is often like pushing a square block through a round hole. It is not fit for purpose.

Our team can help in cleaning up your CRM system and optimising it for the data that is relevant to your business.

Book a free consultation with us to find out how we can improve your CRM.